Most people make the mistake of naming their websites and their domains differently. It is good to be creative with names but sometimes this creativity may cost a lot. Most effective website names are usually the ones where the domain name is either identical or at least similar to the website. This will do one good thing, something which every website businessman wants for their websites; it will make the name search engine friendly. That way search engines will bring up the name of such a domain and website at more regularity and in a better ranking than others.
To emphasize a little bit on this it needs to be said that it becomes easier for customers to type in the url if the url resembles the name of the website. For example, the official website of Microsoft will always have Microsoft in their url because it then becomes easier for people to visit such a site. They would just need to type in Microsoft in the url and get their desired result. So, customers are directed to the pages they want to go to directly and without any hassle on the part of the customer (which is definitely appreciated). This also makes business easier for the website businessman. However, what if a customer wants to go to Microsoft’s website but the url of Microsoft does not contain this name? Such a customer would get tired trying to locate the url because it is not obvious and may even abandon the quest simply because of irritation and lack of patience. If now, this were a business website and not a website of Microsoft, such a phenomenon would essentially mean the loss of a potential customer (which is not very good).
Another example that would effectively demonstrate the importance of naming domains and website similarly is as follows. Say, the website owner has not used the name of the website as the name of the domain. By chance (which can happen to anyone and at anytime) someone else takes up a domain name that matches with the website name of the earlier website holder. Say the previous domain name was mycoolthings.com and the website name was canon cameras. Now, a customer wanting to buy canon cameras would obviously type up “canon camera” and not my cool things. What happens is that due to someone else having a domain name registered as canon cameras, the search engine will route the customer to that web page and not to the website of the previous web businessman. As such, the competitor wins and that too due to a sheer lack of insight on the part of the first businessman.
So, domain names should always tie up with the website names. Before deciding on the domain name decide on the website name and name the domain accordingly. This will ensure more traffic which at the same time would be pertinent traffic.