In the world of today, it is difficult to run a successful logo design agency, because everyone thinks that he or she is a designer that can carve out a logo according to the project briefs provided by the clients. No matter what the occasion is, logo design and website design firms compete as if they are at war and the strongest one wins it all. What should a design firm do to attract more and more clients and have a stream of logo design or website design orders? There are some steps that one can apply and win the War of Designs.
Attention to Relevant Details:
Clients are always in a hurry and they want things done in a wink of an eye. So don’t forget to provide complete contact details of your firm.
Don’t force your clients to provide you irrelevant information in their briefs, this will do nothing but frustrate your prospect clients and force them to run away. Provide short details of your services and make your own identity (logo) a symbol of quality and trust.
Exhibit the Best:
Do you want to show your logo design or website design work to your prospect clients in your portfolio.
Then show the best that your firm’s in-house designers have come up with and show no more than 10 or 20 design examples on your business website or any other media based channel you are using. People today need the best, so you should be the best.
Put client reviews on the top:
When you have satisfied clients, they would always say something positive about your company and its design work. For a review, you must place a feedback form at the end of every project that has been completed and delivered.
Once you get that feedback, place it in the testimonials section. This will enhance other potential clients to trust you.
Provide Clear Project Rates & Policies:
To satisfy a client or clients, provide clear details of the terms and conditions on which you work and the complete charges for a design project. This will enable your clients to trust and consider you as a proper business unit rather than a hoax.
People of today want the best for what they have paid. To show one’s self as the best in the related field of work! One should represent his/her work of art and deliver to what he/she has promised.