Fashion is synonymous to beauty, glamour and style. It portrays personal/customized mode of expression and varies from individual to masses. Fashion is something we deal with on daily basis. People who say they don’t care about fashion, even they choose clothes every morning that they think would say a lot about their personality generally or specifically.
Fashion is a lucrative business and it is a multi-billion dollars industry worldwide. True fashion is all about you and your taste. It isn’t anything that can be owned for a specific time period. It grows within you and one can only go with styles that align with his or her personality because one should be able to carry his or her fashion statement elegantly.
Millions of people conceive, design, stitch, dye, and carry ‘Fashion’ to Malls, stores and markets on daily basis. Paris, New York and Milan are considered as Fashion Mecca whereas Tokyo, London and Singapore are considered as secondary fashion hubs.
Science of Logo Design in High Fashion brands
All high fashion logo designs have the following common elements:
- High Fashion Logo design conceived as simple typographic logos
- Minimalistic design strategy with plain background (white or black)
- Single colour logo design, usually black in colour
- Elimination of logo symbol in most of the brands to comply with new branding system.
The biggest-selling Italian brand was founded by Guccio Gucci in 1921. It has about 278 directly operated stores worldwide and wholesales its products to several franchises. Gucci made a world record for the most expensive pair of jeans, “Genius Jeans” in 1998.
Logo of Gucci
The famous two “G” logo of Gucci was designed by Aldo Gucci, one of the three sons of Guccio Gucci. It is a simple typographic logo and the “two G” stand for Guccio Gucci’s initials. Gucci logo is chic and simple. It completely adheres to the nature of Gucci’s business and serves as an impeccable symbol for its identity in the fashion industry.
Louis Vuitton, a French fashion brand, was founded in 1854. It is a subsidiary of LVMH and deals in luxury goods.
Logo of Louis Vuitton
Logo design of Louis Vuitton was designed by Georges Vuitton, son of Louis Vuitton. He invented the font by printing the initials of his father on canvas, which were inspired by a Japanese flower motif; therefore, the logo font is custom made.
This French based fashion brand was founded by Gabrielle “Coco” Chanel. Coco gained reputation in the fashion industry by going to the basics of fashion and coming up with designs that were timeless and elegant.
Logo of Chanel
Logo design of Chanel was designed by Coco Chanel herself. It has never been changed; in fact, this overlapping logo is much praised as a fashion symbol. The “two crossed C,” one facing forward and other facing backward, symbolizes that Chanel fashion is not only futuristic but it also adheres to the basics of style and fashion.
Burberry is a British fashion brand. Thomas Burberry founded this brand in 1856 when he was just 22 years old. The company has been granted Royal Warrant by HM Queen Elizabeth II and HRH the Prince of Whales.
Logo of Burberry
Initially, logo design of Burberry comprised of an Equestrian Knight image that used to portray the vision of the company. Later, this image was removed and now the logo design simply comprises of the brand’s name. It stands for integrity, dominance and style.
Fendi was launched as a fur and leather shop in 1925 and then it grew as a complete luxury goods brand.
Logo of Fendi
The “double F” logo of Fendi was designed in 1965 when the brand began to work with Karl Lagerfeld. Logo design is simple and creative. It is aligned with the nature of Fendi’s business and this typography logo speaks for the stylish products of the brand.
Versace was launched by Gianni Versace in 1978, an Italian fashion label. After the death of Gianni Versace, his sister named Donatella Versace became the creative director. There are several lines of Versace. Some of them include Atelier Versace, Versace Couture and Versace Home Collection.
Logo of Versace
Logo design of Versace was inspired from Greek mythology. Initially, it comprised of the head of Medusa, a woman who was transformed into a monster after offending gods. She was associated with beauty and style and so does the nature of Versace fashion. Versace has now moved towards simplicity by removing the image of Medusa. It is now a dominating typographic logo.