The Logo of Rio Summer Olympics 2016

Posted by Ben Johnson on January - 5 - 2011

Perfect launch at perfect time…

A profoundly theme based logo synchronized with the motto of Olympic Games and merged with the culture of the host city “Rio de Janeiro” was launched on New Year’s Eve, Dec 31, 2010 at Copacabana beach.

The organizers chose a perfect time and place for its launch as millions of people in Rio de Janeiro gather at Copacabana beach for the celebrations of New Year on every 31^st December. This time, the launch of 2016 SUMMER OLYMPICS GAMES LOGO added flavors to the celebrations of New Year.

Rio de Janeiro, the Winner….

Among the seven applicant cities, four finalists namely Chicago, Madrid, Rio de Janeiro and Tokyo were announced on June 4, 2008 at the completion of first step of bidding process for OLYMPICS 2016. After a strong and nail-biting voting procedure on October 2, 2009, Rio de Janeiro won the bid by gaining the highest votes. It will be the first country in South America to host Olympic Games.

Logos by the Seven Applicant Cities:

Doha, Baku, Prague, Tokyo, Madrid, Chicago and Rio de Janeiro, the seven applicant cities presented their own logos for the Summer Olympics Games 2016 and we have brought all those seven logos for your infotainment …

Transformation of Logo from Bidding Session till Final Launch

The final logo launched by Rio de Janeiro for the Summer Olympics Games differs quite evidently from the logo design presented at the bidding session although the basic theme has been kept the same. It has moved from a more general to specific theme. The transformation has brought an incredible change in the logo.

Logo at Bidding Session:

The logo at bidding session was heart shaped depicting the passion and enthusiasm of the Brazilians for sports. The “Sugar Loaf Mountain”, a prominent landmark of the city was chosen as a symbol of Rio de Janeiro and the logo was thought to reflect the symbol. These two main attributes are expressed more artistically and thematically in the new and final logo design of Summer Olympics Games Logo 2016 (launched on New Year’s Eve at Copacabana Beach) than the one presented at bidding session.

The Final Logo of Rio Summer Olympics Games 2016

Three people holding Each others Hands…

The logo of any international sporting event has to have such elements which reflect the colors of the particular event and the host city. The final logo of Rio Summer Olympics 2016 has embedded within itself both these colors quite beautifully. Just a little deep and close look at the logo can make you understand the embedded theme and here we present to you this closer look in descriptive form.

Three People: Three people colored as Green, Blue and Orange in the logo present a stylized version of the circles of Olympic Games Logo which represent the people of different continents participating in the Olympic Games.
Holding Hands in Hands: This symbolizes unity among different nations of the world brought through sports which is one of the slogans of Olympic Games.
Dancing Mode: All the three people are shown to be dancing which portrays the fun and enthusiasm of Carioca (Rio de Janeiro’s citizens) and Brazilians for sports. It also aims at reflecting the excitement of the Rio’s citizens for the transformation that SUMMER OLYMPICS GAMES 2016 are going to bring to Rio de Janeiro and in turn to Brazil.
Shape of the Illustration: The shape formed by the internal space between the three dancing people in the illustration is made to resemble the SUGARLOAF MOUNTAIN in Rio de Janeiro. This landmark has been taken as a symbol for the city. The vertical shape between green and orange and the horizontal shape between green, orange and blue, both make up the shape of the Sugarloaf Mountain.
Four Pillars of the Logo: It has been announced that the logo design is based on four pillars namely contagious energy, Harmonious Diversity, Exuberant nature and Olympic spirit.

The final logo of the Summer Olympics games 2016 is in complete affirmation with the culture and colors of Rio de Janeiro, the host city and the spirit of Olympics Games.

The promotional video for 2016 Summer Olympics Games presenting the 3D version of the logo is a treat to watch and we have brought it to your door step….