Recently, I finished reading Andy Sernovits’s books, “Word of Mouth Marketing: How Smart Companies Get People Talking”, and thought to have a review about this book on my blog. The first pages of this book give a thorough, yet concise, overview of the concepts of WOM marketing, but the real juicy stuff start from page  [ Read More ]

In time of recession, when everybody is cutting down their cost, you can get a chance to highlight your business proposition by doing cheaper but effective marketing activities. Word-of-mouth marketing could be the one among your other marketing activates during downturn. What is word-of-mouth marketing, the most reliable Wikipedia defines word-of-mouth as “Word of mouth  [ Read More ]