In 2011, some big organizations thought of bringing change to their corporate identities and accomplished it brilliantly through small amendments in their logo. They needed the change for better positioning, an enhanced brand image and for a stronger market presence.

The connection between graphics of a logo and the brand image of its business is the most strong and we’ve discussed it many times in our previous posts. This one will highlight how a logo design is linked to the culture of the country an organization belongs to, and more specifically why should a logo relate to the culture of that country where the organization is located?

New brands usually go for a typographic logo in order to make their name prominent and clear in front of their target audience, so that they are able to read and remember it with ease. New entrants adopt this strategy to make the industry and customers aware of their presence in the business world, which surely is an appropriate strategy. But, along with this, the new entrant should also make sure that their typographic logo is able to grab the attention of target audience.

Generally, it is impossible to accurately decode the meaning of the country’s logo design (Emblem or Coat of Arms). Many of the emblems use today, or on which today’s coats of arms are based, were established hundreds of years ago and if there was ever a specific meaning to the symbols, then it is most likely lost in history. The post is a sequel of the first post mentioning World’s most recognizable country’s emblems.

Logo Design town presents different shades of business. Some are prominent or obvious while, others have hidden messages. Every logo is a combination of different elements/features; most significant of them all are colours and images. If colours of the logo are aligned with the image used, only then the whole purpose of the logo is meaningful and it is able to appeal its target audience.

A high quality logo design is the one with the most effective and most powerful impact on its audiences. However, even the most wonderful logos can go out of fashion and become ineffective and not so powerful sometimes. So what are the common symptoms that can warn us about the impending death of our beautiful  [ Read More ]