Logo Design Review: Xerox Logo Revamped For The Future
Xerox, the world’s leading document management enterprise has considered revamping its logo to meet the branding challenges (such as new media & intense competition) in the future. In diversified and dynamic markets, it has become critical to synchronize your brand with your innovations, upcoming products and marketing strategies that you have to introduce to your [...]
Book Review: “Marks of Excellence” by Per Mollerup
Today, I have picked Per Mollerup’s “Marks of Excellence” for review.
If you are a creative designer or a brand marketer, this book definitely deserves to be on your coffee table. With a deep insight into trademarks and its meanings, it has covered each and every aspect that deals with trademark’s history, its evolution and its [...]
Logo Design: Starting Point of Your Corporate Image
Logo symbolizes true individual identity of a business. It is a fact that your logo is perceived as the first impression of your corporate image among customers, suppliers and other stakeholders. Therefore, your branding efforts are also closely associated with a good logo design, its color scheme, feel and overall presentation. Your logo might come [...]
Book Review: “Logo Design Workbook: A Hands-On Guide to Creating Logos”
Most of the time when you go through design books; you find many logo design examples and relevant critics. But, never find real advise and guidance that how to add stunning factor to logo, what approach should be adapted to bring meanings to custom logo design concepts!
At a first glance, you will find this book [...]
Empower your designer for a remarkable corporate logo design
Business owners do come across several problems while designing their logos from logo designers. No matter even if you are succeeded in hiring a reputable logo design company for your project, you still need to be on their heads virtually to bring the best out of them. This happens because logo design companies usually don’t [...]
