Tag Archives: Book Reviews

Book Review: “Marks of Excellence” by Per Mollerup

Posted on December 24, 2009 by joey

Today, I have picked Per Mollerup’s “Marks of Excellence” for review. If you are a creative designer or a brand marketer, this book definitely deserves to be on your coffee table. With a deep insight into trademarks and its meanings, … Continue reading →

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Book Review – Word of Mouth Marketing: How Smart Companies Get People Talking

Posted on May 16, 2009 by joey

Recently, I finished reading Andy Sernovits’s books, “Word of Mouth Marketing: How Smart Companies Get People Talking”, and thought to have a review about this book on my blog. The first pages of this book give a thorough, yet concise, … Continue reading →

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The Small Business Start-Up Kit by Peri H. Pakroo

Posted on February 11, 2009 by joey

If you are an individual who is willing to start a business, the book “The Small Business Start-Up Kit” is just for you. This book covers all aspects of starting a small business from choosing a business form and legal … Continue reading →

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