In our previous post we gave away a FREE World Cup Football FIFA 2010 schedule for our blog readers to download, print and redistribute. At logoinn we are very excited about the World Cup and we just can’t stop ourselves from doing silly things. Today we are sharing with you the team group chart. Feel free to download and redistribute it. (Click on the image to enlarge. Right click and save image to your computer.)

Designing a creative, unique and original logo design is not an easy task. It is time consuming, frustrating and sometimes exhausting. As a logo designer who believes in producing high quality designs for clients, you may come across situations where you would find yourself in a difficult position. Ideas disappear from your mind, client is too pushy not very helpful, and you can’t figure out that perfect combination for the project.

In such situations the best advise that anyone can give you is to relax, organize your thoughts and approach the project in a more semantic and well organized manner. This is how some designers at our logo design company, concentrate on their work.

Make a List of Don’ts
Lets first make a list of things that you don’t want to appear on your logo concept. Since we strive hard to come up with intelligent unique concepts for a logo design, we begin our process by looking at the logo designs of the immediate competitors of our client. Even if our client suggests that we should copy ideas from competitor’s logo design, we simply refuse to do so. We observe the ideas in these logos and make a note that we will not be using any of these ideas.

Then we take a broader approach and look at the logo designs in that particularly niche and make a list of common concepts, themes and styles in these logos. Then we add these elements to our “don’t use” list.

The List of Do’s
Let’s say we are hired to design a logo for a coffee shop and we have already added coffee beans, coffee mug, steaming mug, and other most commonly used elements to our “Avoid” list. We are now left with very little options or so you would think. But this is certainly not the case, we have much more material available to look at and inspire ourselves. We begin with the previously used marketing material by our client to pick up some common elements of style that they have already used. Like colors, fonts, theme, etc.

We also look at the marketing slogans, promotional pitches and the tone of language that our client has previously used. Sometimes client’s slogan becomes the starting point of our logo design concept.

Use Pen and Paper
We then use simple pen and paper to draw several concepts. Each one of them is rawer and rough then the other. We fill these concepts with colors using markers or pencil colors. Most often this is the point when we get the complete idea of our perfectly unique and wonderful logo design. But sometimes we also get confused when we like more than one out of these many concepts.

If the client has bought a package with unlimited concepts then we send them all concepts that we think will suite their business. Otherwise we pick the one for them and send it away.