Logo Design: Starting Point of Your Corporate Image
Logo symbolizes true individual identity of a business. It is a fact that your logo is perceived as the first impression of your corporate image among customers, suppliers and other stakeholders. Therefore, your branding efforts are also closely associated with a good logo design, its color scheme, feel and overall presentation. Your logo might come into view more than anything else. It is on your advertisements, brochures, product packaging, website, business cards, letterhead, other stationary and marketing materials.
There are few aspects which should be considered while you go for a logo design:
- Remember, the pattern of the logo plays a significant role from design process perspective. A captivating and catchy pattern reflects professionalism as well as creativity and productivity of a business. A good pattern indicates the value and distinctiveness of your organization.
- Your logo should not look like something cheap or jumbled up. It is better to avoid heavy embroidery and decorations, so it could be valued.
- The best logo design carries simple color combinations and innovation to deliver the product to clients.
- Be careful while choosing fonts. Fonts should be well-matched to the nature and image of your organization. Similarly, the size of fonts has a deeper effect to your logo design.
- An effective logo always have a message and feel by which people respect it, value it and remember it. Your logo should be strong enough to represent the personality of your company. It should also look impressive in Black and white and compatible with different media i.e. printing, 2.0 web media, banners, goodies, stationary and so on.
To conclude, your logo design is one of your most crucial intangible assets. Its value and worth is usually underestimated and misperceived, which should not be. It is not only the starting point of your corporate image, but also the key to unlock unlimited emerging opportunities in today’s competitive market. It is up to you, how you are going to exploit it.
Book Review: “Logo Design Workbook: A Hands-On Guide to Creating Logos”
Most of the time when you go through design books; you find many logo design examples and relevant critics. But, never find real advise and guidance that how to add stunning factor to logo, what approach should be adapted to bring meanings to custom logo design concepts!
At a first glance, you will find this book quite handy and has a lot of brilliant images. And content goes beyond ones expectations. The book is quite dense. You will find explanation that how to design a logo and sell it. You will also find the components of standard manuals listed and it also includes a process guide for clients. The most interesting part is that author has revealed the secrets of logo designing. The book also has incredible collection of blue chip designers and other industry gurus which is very rare to find.
The key objective of Logo Design Workbook is to disclose the secrets necessary for creating powerful logo designs and answers the question, “What makes a logo work?”
Sean Adams & Noreen Morioka; in the first half of the book; take the reader step-by step through the entire process of logo development. The topics are really interesting and offer some serious knowledge based content to reader such as developing a concept that communicates the right message and is appropriate for both the client and the market; defining how the client’s long-term goals might affect the look and needs of the mark; choosing colors and typefaces; avoiding common mistakes; and deciphering why some logos are successful whereas others are not.
The second half of the book comprises in-depth case studies on logos designed for various industries. Each case study explores the design brief, the relationship with the client, the time frame, and the results. It also includes interviews of famous logo designers and critical analysis of few logos, discussing their strengths and technical areas.
The best part of the book is that it offers you more real world dimension and approach regarding logo development process. It also carries a lot of useful examples of successful logos from several perspectives; the secrets and rational of these popular logos is also disclosed.
This book is highly recommended for students, logo designers, Marketing people and CEOs to develop good understanding that how a logo design works!
Product Information
Author: Noreen Morioka, Terry Stone & Sean Adams
Total pages: 240 pages
Publisher: Rockport Publishers
Language: English
(Reference: http://www.amazon.com/Logo-Design-Workbook-Hands-Creating/dp/159253032X)
Adidas: from the finest logos of modern history
Three-Stripe brand logo became the worldwide Adidas corporate logo. This logo signifies performance and the future of the ultimate Adidas branding identity. Let us take a journey to the history that how this logo has become synonymous with Adidas: world’s second largest producer of high-quality athletic products.
Whether it is on the shirts of Liverpool FC fans or it is on Adidas Samba series shoes for classy sports and adventure lovers. Adidas is the brand of sensation and appeal for elegance and durability. The product range of Adidas extends from shoes, apparel and accessories for basketball, soccer, fitness and training to adventure, trail and golf. Adidas products cater high-end quality, ability and style, which transforms in to logo identity.
• Adidas evolved in Germany in 1920’s when Adi Dassler with his brother Rudolf Dassler (who later forms PUMA AG- another hit brand of sport gears) started producing shoes. Moreover, at the same time they have created the logo.
• Earlier in 1967, the Adidas logo appeared on football shoes only; classically featuring three parallel stripes. This logo design followed the ideology of three guiding principles: design the best shoe accordingly to the requirements of the sport, protect athletes from injury, and make the product durable. The three strips have become so popular that it became the standard for football shoes among players of the world. It gives a big success and boost to the Adidas image in the world.
• Following the success in 1972, Adidas adopted “Trefoil logo”- of flower like design. The 3 leaves symbolize the Olympic spirit, linked to the three continental plates as well as the heritage and history of the brand.
• Later from 1996, remaining simple confident and clear, Three-Stripe logo design became the “world mark” for Adidas products.
• Today, Adidas logo is a three-parallel striped design that depicts the mountain, which is to point towards the goals and challenges that lay ahead.
Adidas logo has a powerful impact of sophistication and durability. In addition, the logo design features including shape, color and font enforce a great impression when it comes under assessment of graphic designer. Shape of the logo, which is three parallel lines, portrays the basic ideology and historical brand position and corporate well-being. Black color theme insists to stimulate the striking youth culture. Black also indicates passion, and inspires to revive spirits of masses who are significantly involved in sports and athletic activities. Following the shape and colors, the fonts are simple nevertheless catchy and prominent. As Leonardo da Vinci quoted, “Simplicity is the ultimate sophistication”, Adidas continues to pursuit the way by maintaining the simple, yet innovative logo design.
In this entire evolution, Adidas logo remains to be design known for motivating all groups of young. So far, it has almost accomplished nearly all the goals the founder had dreamt of, and still to admire the future of coming generations.
5 Website Mistakes That Can Kill Your Brand Image
No business in this day and age takes a change of not having a website that could reflect and enhance the brand image of a company. Unfortunately, many business websites lack in some important characteristics, which are not usually known by a business owner. Eventually, these mistakes impact negatively on the image of a business and result in declining sales and revenue.
Generally, these mistakes are done due to lack of knowledge of a business owner about the website design and development or due to inexpert knowledge of a website designer. But it doesn’t mean that a business owner should learn website design and development, however, basic knowledge is crucial to have a website that should be a true reflection of a business.
In this article, 5 common website design mistakes are discussed that will be a great help to a business owners to not make such mistakes while designing and developing a website for his business.
Inappropriate Domain Name
Before going into a design and development phase of a website, you need to get a user friendly, business specific and a unique domain name for your website. Sometimes, a domain name same as a business name is not available because somebody has already taken it. Of course you cannot have a domain name which is not same as your business name. To avoid this issue, when starting up a business, find and register a domain name before finalizing the name of your business. For instance, Nike has a website www.nike.com or McDonald’s has www.mcdonalds.com. Godaddy.com and Name.com are famous domain name registration companies to go with.
You Will Like To Read Again These 10 Top Posts of LogoInn.net
I hope you will enjoy reading these 10 posts of this blog which were previously published.
8 Mistakes You Should Avoid In Your Business Card
Who can deny the importance of a business card, even in this era where everything is digitized. A business card is your first impression to your prospective customer, which may become long-lasting if it is designed well. Well-designed and attractive business cards express professionalism that can click the viewer’s mind in one go. But stop! The following 8 mistakes in your business card can ruin your overall business image and can make the prospect to throw it in a trash can instead of having a business relationship.
Case Study of Volkswagen Logo: From 1939 to Present Day
I am sure many of you out there would be interested to know about how famous logos of successful companies evolve with time. What are the factors that lead companies to redesign their logos?
For your interest here I have taken the case study of the largest automobile brand with respect to sales volume – Volkswagen.
Let me tell you a little history of this great brand. Volkswagen Automobile Company which is also known as Volkswagen Passenger Cars started in Wolfsburg, Germany. How this company came into being is quite an interesting story since Adolf Hitler is involved in it. Yeah! Hitler was the one who, in an Auto Show arranged at that time, raised this idea of manufacturing an inexpensive car for working man, in the year 1933.
8 Elements of a Winning Business Website
Having a website is crucial for every business in this day and age, whether it is an online business or an offline venture. With immense competition in online world, loads and loads of websites are being developed every day. In this situation, a website for any new business should have a capability to standout from the crowd and engage potential customer to buy your product and services rather than going to a competitor website which is just one click away. In this piece of writing 8 important elements are being discussed to sure shot success of a business website.
Selecting a Logo Design Company: Hit the Bull’s-Eye
Having some good thoughts in your head, you start to look for a custom logo design company to design an out of the world logo for your business. This sound pretty good, but when you think to look for a design company, at first you open an internet browser, open a search engine, put any keyword, and hit search – what you get is a result with hundreds of websites alluring with some attractive logo and web design packages. The very next second you fall into confusion that how a business owner like me can select a best one among all these self proclaimed great logo designing companies. Naturally, as a small business owner, you most likely to have a small budget to assign for a logo and other graphic designing necessities. Therefore, you try to find the most inexpensive one; here you make a mistake.
8 Elements of a Winning Business Website
Image from LogoInn.com
Having a website is crucial for every business in this day and age, whether it is an online business or an offline venture. With immense competition in online world, loads and loads of websites are being developed every day. In this situation, a website for any new business should have a capability to standout from the crowd and engage potential customer to buy your product and services rather than going to a competitor website which is just one click away. In this piece of writing 8 important elements are being discussed to sure shot success of a business website.
1. Clean and Visually Appealing
Whenever a customer visits a site, very first thing he notices is the design of a particular website. Design of a website for business should be attractive yet professional looking. However, making a website visually appealing doesn’t mean that you add lot of graphics and flash animation. All you need to do is to make it clean in look and feel with mandatory graphic elements at the right places.
2. Easy to Navigate
Yet another important aspect of a winning business website is its ability of easy navigation. Customers are reluctant to complexity. They won’t likely to stay at your website if they cannot find the required information easily.
