Adidas: from the finest logos of modern history
Three-Stripe brand logo became the worldwide Adidas corporate logo. This logo signifies performance and the future of the ultimate Adidas branding identity. Let us take a journey to the history that how this logo has become synonymous with Adidas: world’s second largest producer of high-quality athletic products.
Whether it is on the shirts of Liverpool FC fans or it is on Adidas Samba series shoes for classy sports and adventure lovers. Adidas is the brand of sensation and appeal for elegance and durability. The product range of Adidas extends from shoes, apparel and accessories for basketball, soccer, fitness and training to adventure, trail and golf. Adidas products cater high-end quality, ability and style, which transforms in to logo identity.
• Adidas evolved in Germany in 1920’s when Adi Dassler with his brother Rudolf Dassler (who later forms PUMA AG- another hit brand of sport gears) started producing shoes. Moreover, at the same time they have created the logo.
• Earlier in 1967, the Adidas logo appeared on football shoes only; classically featuring three parallel stripes. This logo design followed the ideology of three guiding principles: design the best shoe accordingly to the requirements of the sport, protect athletes from injury, and make the product durable. The three strips have become so popular that it became the standard for football shoes among players of the world. It gives a big success and boost to the Adidas image in the world.
• Following the success in 1972, Adidas adopted “Trefoil logo”- of flower like design. The 3 leaves symbolize the Olympic spirit, linked to the three continental plates as well as the heritage and history of the brand.
• Later from 1996, remaining simple confident and clear, Three-Stripe logo design became the “world mark” for Adidas products.
• Today, Adidas logo is a three-parallel striped design that depicts the mountain, which is to point towards the goals and challenges that lay ahead.
Adidas logo has a powerful impact of sophistication and durability. In addition, the logo design features including shape, color and font enforce a great impression when it comes under assessment of graphic designer. Shape of the logo, which is three parallel lines, portrays the basic ideology and historical brand position and corporate well-being. Black color theme insists to stimulate the striking youth culture. Black also indicates passion, and inspires to revive spirits of masses who are significantly involved in sports and athletic activities. Following the shape and colors, the fonts are simple nevertheless catchy and prominent. As Leonardo da Vinci quoted, “Simplicity is the ultimate sophistication”, Adidas continues to pursuit the way by maintaining the simple, yet innovative logo design.
In this entire evolution, Adidas logo remains to be design known for motivating all groups of young. So far, it has almost accomplished nearly all the goals the founder had dreamt of, and still to admire the future of coming generations.
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