I hope you will enjoy reading these 10 posts of this blog which were previously published.
8 Mistakes You Should Avoid In Your Business Card
Who can deny the importance of a business card, even in this era where everything is digitized. A business card is your first impression to your prospective customer, which may become long-lasting if it is designed well. Well-designed and attractive business cards express professionalism that can click the viewer’s mind in one go. But stop! The following 8 mistakes in your business card can ruin your overall business image and can make the prospect to throw it in a trash can instead of having a business relationship.
Case Study of Volkswagen Logo: From 1939 to Present Day
I am sure many of you out there would be interested to know about how famous logos of successful companies evolve with time. What are the factors that lead companies to redesign their logos?
For your interest here I have taken the case study of the largest automobile brand with respect to sales volume – Volkswagen.
Let me tell you a little history of this great brand. Volkswagen Automobile Company which is also known as Volkswagen Passenger Cars started in Wolfsburg, Germany. How this company came into being is quite an interesting story since Adolf Hitler is involved in it. Yeah! Hitler was the one who, in an Auto Show arranged at that time, raised this idea of manufacturing an inexpensive car for working man, in the year 1933.
8 Elements of a Winning Business Website
Having a website is crucial for every business in this day and age, whether it is an online business or an offline venture. With immense competition in online world, loads and loads of websites are being developed every day. In this situation, a website for any new business should have a capability to standout from the crowd and engage potential customer to buy your product and services rather than going to a competitor website which is just one click away. In this piece of writing 8 important elements are being discussed to sure shot success of a business website.
10 worst corporate logos!!
Logo is a name, symbol or trademark designed for an easy recognition of an organisation. So the logo should be eye-catching that can easily develop attention of viewers. Here are few examples of bad logos that cannot match the upper criteria at all, by looking at these logos we can assume that the designers of these logos haven’t kept the original definition of logo in their minds.
Impact of Your Business Logo on Social Media Marketing
Importance of social media is already known by many. Especially, small business owners put extra efforts to become visible and recognizable among the competition online. However, with many other marketing activities, a unique business logo could be used in different ways to maximize the benefits of marketing over social media. In this article I am going to discuss how one can use his business logo on different social media channels to maximize the productivity of his marketing and branding.
5/5 Logo Design Tips for Small Business Branding
Think of a situation that you need to brand your business or product without having a logo, it is merely impossible. I have never seen any brand in my life without a logo. Logo not only gives recognition to your product but also provides instant and powerful brand image of your business to the customer mind.
A brand logo must be the clear cut message about the company or product, like if we take the example of Nike ‘swoosh’ it gives the sign of excellence in customer’s perception and makes the clothing designer unique and unforgettable among the other clothing experts.
Branding Colors: Choose Your Brand Color Wisely
Colors are taken as the major consideration in branding of any kind. Whether you operate a small business or run any large organization, selection of colors for business or product/service comes out as one of the most significant task for overall look and appearance.
You need to keep in mind while selecting a color scheme for your branding is to ensure that you have a clear understanding of your business. The reality however is that whatever color you select should appropriately suited to the products or services you are going to develop.
Business Brochure: Points to Remember Before Designing One
After having a business, a logo, and a website, now you should design a brochure to promote your business. Brochures are proven to be the best way to showcase products and services, and are most suitable for the customers who like to go through the details about the product and service offering.
Creating a brochure that catches the eye of a viewer and makes him to read the detail about your products and services requires an ample amount of time. If a brochure fails to attract attention, you will eventually fail to build long term clientele.
Freelance Logo Designer or Online Logo Design Company: A Comparative Analysis
The very first branding activity a business owner usually does is to get a logo for his company. For this, he searches for any suitable designer who can design a perfect logo for him. Internet has made it easy to find any suitable designer, but the problem is that how to evaluate and compare among available alternatives.
Consumer Buying Process for Online Logo Design Services
Internet and New Media has given the power to end user. Therefore, consumer has more choices, and companies are more up to decreasing cost and increasing quality. Same is applied to logo design industry, low prices and high quality services.
Beside above mentioned fact, we will discuss here buying process for a logo design services. Consumer buying process for logo design services can be divided into five stages. Starting from problem identification and ending to post purchase process.
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