Most of the time when you go through design books; you find many logo design examples and relevant critics. But, never find real advise and guidance that how to add stunning factor to logo, what approach should be adapted to bring meanings to custom logo design concepts!
At a first glance, you will find this book quite handy and has a lot of brilliant images. And content goes beyond ones expectations. The book is quite dense. You will find explanation that how to design a logo and sell it. You will also find the components of standard manuals listed and it also includes a process guide for clients. The most interesting part is that author has revealed the secrets of logo designing. The book also has incredible collection of blue chip designers and other industry gurus which is very rare to find.
The key objective of Logo Design Workbook is to disclose the secrets necessary for creating powerful logo designs and answers the question, “What makes a logo work?”
Sean Adams & Noreen Morioka; in the first half of the book; take the reader step-by step through the entire process of logo development. The topics are really interesting and offer some serious knowledge based content to reader such as developing a concept that communicates the right message and is appropriate for both the client and the market; defining how the client’s long-term goals might affect the look and needs of the mark; choosing colors and typefaces; avoiding common mistakes; and deciphering why some logos are successful whereas others are not.
The second half of the book comprises in-depth case studies on logos designed for various industries. Each case study explores the design brief, the relationship with the client, the time frame, and the results. It also includes interviews of famous logo designers and critical analysis of few logos, discussing their strengths and technical areas.
The best part of the book is that it offers you more real world dimension and approach regarding logo development process. It also carries a lot of useful examples of successful logos from several perspectives; the secrets and rational of these popular logos is also disclosed.
This book is highly recommended for students, logo designers, Marketing people and CEOs to develop good understanding that how a logo design works!
Product Information
Author: Noreen Morioka, Terry Stone & Sean Adams
Total pages: 240 pages
Publisher: Rockport Publishers
Language: English
(Reference: http://www.amazon.com/Logo-Design-Workbook-Hands-Creating/dp/159253032X)
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http://www.pdf-search-engine.com/logo-design-workbook-150dpi-pdf.html