If we go back into history and study the human life in Stone Age, we would get a clear indication that it was the signs that worked as a vital source of communication medium. Signs were made and used to interact with those cultures or languages that were unfamiliar or uneven in nature. Signs have a simpler and definite communication pattern than that of words. With the evolution of time, signs have been transformed in to logos (logo designs), which are now the modern products of this “sign” industry that help the organizations to differentiate business roles from other business leaders in the market. The industry of logos went through some development steps as well, which are as follows.
Foundation of signs laid by the Greeks:
Where signals (signs) were used to send messages for war and peace, soon such signs were used to differentiate one country from another. Signs were also used in distinguishing currencies of one country from the other. It was the Greeks who came with such symbolic based concepts because they used certain monograms of their rule on coins.
Evolution of logos:
Symbols became the necessity of nations in order to maintain an individual based identity of their own, because every nation has a language and culture of its own. A part from all that, numerous design techniques and advancement in the field of printing have contributed a lot in the transmission of logographic language and logo design work.
Logo designs at present:
With the impact of industrial revolution and multiple strategic diversifications made in the business sector over all, logo design trends have changed accordingly and have formed a fully developed design industry of their own. Virtual based applications, online and offline identity development and relevant marketing tools are a great deal of contributions made for the upbringing of the logo design industry.
If we take a look around, we would find many organizations offering multiple products and services that seem to be quite similar. To distinguish one’s products and services from the other and to put an everlasting impression on the customers, an influencing type of logo design is a must to have. A simple sign that was used to communicate with one another in the Stone Age has now gone through many technologically advanced steps which has gained an importance of its own. A logo once created is then used as one of the most effective marketing tool that helps a business unit to represent itself in front of its clients and bring a sudden increase in sales.
Instead of writing tall tales, it is better to take an action and get a logo created for one’s self that could boost up your company sales with a strong punch. As said
“Actions speak louder than words”