When your budget is low, and you are struggling to survive during recession, an effective marketing plan can help. Effective marketing plan doesn’t mean that you have to have an expensive plan to execute. Low cost or even free marketing tactics can bring your desire results. Micro-blogging is one of that marketing tactics which is free but result in greater reward.

What micro-blogging is, according to Wikipedia “Micro-blogging is a form of multimedia blogging that allows users to send brief text updates or micromedia such as photos or audio clips and publish them, either to be viewed by anyone or by a restricted group which can be chosen by the user. These messages can be submitted by a variety of means, including text messaging, instant messaging, email, digital audio or the web.”

Micro-blogging is an effective way to establish relationships and build awareness about you and your business. It provides a good source for the latest information in your industry.

Twitter among all is the most famous micro-blogging website; others are Jaiku, Tumblr, Pownce, Frazr etc.

Eight must things to do while Micro-Blogging:

1. Complete your profile with brief information about your company, and logo on the DP.

2. Use TinyURL or similar to shorten the length of long URLs.

3. Follow or add people having the same interest or from the same niche, same thing applied if anybody want to follow you, check his or her credentials before allowing them to follow.

4. Always mention your blog or website address in your profile to allow people to further know about you.

5. Be regular with your post that will make you noticeable.

6. Post those things which may create interest of users to know further about it.

7. Try to build relationships with people, and tell them about you and your company.

8. Install widget of micro-blogging on your blog or website to continue micro-blogging from there.