Book Reviews
Book Review: “Marks of Excellence” by Per Mollerup
Today, I have picked Per Mollerup’s “Marks of Excellence” for review.
If you are a creative designer or a brand marketer, this book definitely deserves to be on your coffee table. With a deep insight into trademarks and its meanings, it has covered each and every aspect that deals with trademark’s history, its evolution and its [...]
Book Review: “Logo Design Workbook: A Hands-On Guide to Creating Logos”
Most of the time when you go through design books; you find many logo design examples and relevant critics. But, never find real advise and guidance that how to add stunning factor to logo, what approach should be adapted to bring meanings to custom logo design concepts!
At a first glance, you will find this book [...]
Book Review – Word of Mouth Marketing: How Smart Companies Get People Talking
Recently, I finished reading Andy Sernovits’s books, “Word of Mouth Marketing: How Smart Companies Get People Talking”, and thought to have a review about this book on my blog. The first pages of this book give a thorough, yet concise, overview of the concepts of WOM marketing, but the real juicy stuff start from page [...]
Logos of the top 20 best selling game consoles of all time
1. Sony PlayStation 2: 2000
2. Sony PlayStation: 1994
3. Nintendo Entertainment System: 1983
The Small Business Start-Up Kit by Peri H. Pakroo
If you are an individual who is willing to start a business, the book “The Small Business Start-Up Kit” is just for you. This book covers all aspects of starting a small business from choosing a business form and legal structure to financial planning and execution.
This all in one book is written by Peri H. [...]
Logo Savvy by Perry Chua & Dann Ilicic
In my life and my career, I have read many books including books for logos and graphic designing. Most of them are related to the ways of graphic designing and tips, but when I purchased and read Logo Savvy, I must say this is something worth reading.
