Reviews
Logo Design Trends in 2009
The global economy in general and the US economy in particular started to recover from the aftermath of the global financial crisis. Web and graphic design industries were also affected. But the new start ups and a growing trend of home based small businesses emerging throughout North America and Europe helped many medium sized design [...]
Logo Design Review: Xerox Logo Revamped For The Future
Xerox, the world’s leading document management enterprise has considered revamping its logo to meet the branding challenges (such as new media & intense competition) in the future. In diversified and dynamic markets, it has become critical to synchronize your brand with your innovations, upcoming products and marketing strategies that you have to introduce to your [...]
Book Review: “Marks of Excellence” by Per Mollerup
Today, I have picked Per Mollerup’s “Marks of Excellence” for review.
If you are a creative designer or a brand marketer, this book definitely deserves to be on your coffee table. With a deep insight into trademarks and its meanings, it has covered each and every aspect that deals with trademark’s history, its evolution and its [...]
Logo Design Review: Wikipedia
Everybody is quite familiar with Wikipedia, the world’s largest online resource for content about everything. On January 15, 2001 when it was officially launched, the founder Jimmy Wales used the American flag “Old Glory” as its logo; but it turned out to be a bad idea and attracted widespread criticism.
People called it “Ethno centric” biased [...]
Origins of Twitter Logo
We are sorry to announce that the bird we all love and recognize is not Twitter’s official logo. Yet, still we see the bird everywhere representing twitter. Just to clarify things, this is twitter’s official logo:
So where did the bird come from?
The story of Twitter bird begins when someone at Twitter spotted an illustration of [...]
Book Review: “Logo Design Workbook: A Hands-On Guide to Creating Logos”
Most of the time when you go through design books; you find many logo design examples and relevant critics. But, never find real advise and guidance that how to add stunning factor to logo, what approach should be adapted to bring meanings to custom logo design concepts!
At a first glance, you will find this book [...]
Adidas: from the finest logos of modern history
Three-Stripe brand logo became the worldwide Adidas corporate logo. This logo signifies performance and the future of the ultimate Adidas branding identity. Let us take a journey to the history that how this logo has become synonymous with Adidas: world’s second largest producer of high-quality athletic products.
Whether it is on the shirts of Liverpool FC [...]
