Recession Marketing Series
Book Review – Word of Mouth Marketing: How Smart Companies Get People Talking
Recently, I finished reading Andy Sernovits’s books, “Word of Mouth Marketing: How Smart Companies Get People Talking”, and thought to have a review about this book on my blog. The first pages of this book give a thorough, yet concise, overview of the concepts of WOM marketing, but the real juicy stuff start from page [...]
Email Marketing – top tips for contemporary times
When the time is hard, business owners tilt more towards cost cutting, and obviously many business owners cut their marketing cost too. It’s ok to cut the marketing cost but finding inexpensive and effective ways of marketing is undesirable, because nobody wants to perform poorly in a situation when businesses are closing down every day.
Between [...]
Second version of “How Small Businesses Can Survive Recession” uploaded
After receiving wonderful feedback from the people on our first white paper “how small business can survive during recession“, we decided to conduct surveys on different social network groups. We received many useful advices from entrepreneurs and professional marketers. Therefore, we compiled all those advices and prepared the second version of the first white paper.
6 most effective “link bait” techniques….
Contemporary search engine optimization is totally different as it was before. Search engines continuously change their algorithms to come up with more accurate and natural results. That is why experts have been emphasizing to build natural link, called Link bait, for higher ranking in search engines.
What is link bating actually, simple definition could be “It [...]
Blog Marketing – effective way for generating traffic
Blog are the most effective way to increase traffic and generate sale. Establishing a blog for your business is very easy. Its free and time saving. There are many website like wordpress and typepad that offer free blog setup, but if you are a business owner and have a website for your business, it is [...]
Grow your business with ‘Micro-Blogging’
When your budget is low, and you are struggling to survive during recession, an effective marketing plan can help. Effective marketing plan doesn’t mean that you have to have an expensive plan to execute. Low cost or even free marketing tactics can bring your desire results. Micro-blogging is one of that marketing tactics which is [...]
Market your business through “word-of-mouth”
In time of recession, when everybody is cutting down their cost, you can get a chance to highlight your business proposition by doing cheaper but effective marketing activities. Word-of-mouth marketing could be the one among your other marketing activates during downturn.
What is word-of-mouth marketing, the most reliable Wikipedia defines word-of-mouth as “Word of mouth is [...]
