Category Archives: Recession Marketing Series

Book Review – Word of Mouth Marketing: How Smart Companies Get People Talking

Posted on May 16, 2009 by joey

Recently, I finished reading Andy Sernovits’s books, “Word of Mouth Marketing: How Smart Companies Get People Talking”, and thought to have a review about this book on my blog. The first pages of this book give a thorough, yet concise, … Continue reading →

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Email Marketing – top tips for contemporary times

Posted on May 11, 2009 by joey

When the time is hard, business owners tilt more towards cost cutting, and obviously many business owners cut their marketing cost too. It’s ok to cut the marketing cost but finding inexpensive and effective ways of marketing is undesirable, because … Continue reading →

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Second version of “How Small Businesses Can Survive Recession” uploaded

Posted on April 22, 2009 by joey

After receiving wonderful feedback from the people on our first white paper “how small business can survive during recession“, we decided to conduct surveys on different social network groups. We received many useful advices from entrepreneurs and professional marketers. Therefore, … Continue reading →

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6 most effective “link bait” techniques….

Posted on April 1, 2009 by joey

Contemporary search engine optimization is totally different as it was before. Search engines continuously change their algorithms to come up with more accurate and natural results. That is why experts have been emphasizing to build natural link, called Link bait, … Continue reading →

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Blog Marketing – effective way for generating traffic

Posted on March 31, 2009 by joey

Blog are the most effective way to increase traffic and generate sale. Establishing a blog for your business is very easy. Its free and time saving. There are many website like wordpress and typepad that offer free blog setup, but … Continue reading →

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Grow your business with ‘Micro-Blogging’

Posted on March 24, 2009 by joey

When your budget is low, and you are struggling to survive during recession, an effective marketing plan can help. Effective marketing plan doesn’t mean that you have to have an expensive plan to execute. Low cost or even free marketing … Continue reading →

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Market your business through “word-of-mouth”

Posted on March 18, 2009 by joey

In time of recession, when everybody is cutting down their cost, you can get a chance to highlight your business proposition by doing cheaper but effective marketing activities. Word-of-mouth marketing could be the one among your other marketing activates during … Continue reading →

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