Archive for the ‘Case Studies’ Category

Business Logo Design – A History or Mystery

Posted by Ben Johnson on May - 23 - 2013

Online portals are flooded with numerous businesses and promotions these days, so promoting your business in the right way is extremely important. Even if your business is not all that competitive, your overall appearance on the web (business logo, website, social media interface) has to be clean, unified and compelling. If you want your business  [ Read More ]

Incorporation of logo designs into business strategy

Posted by Ben Johnson on May - 6 - 2013

If we go back into history and study the human life in Stone Age, we would get a clear indication that it was the signs that worked as a vital source of communication medium. Signs were made and used to interact with those cultures or languages that were unfamiliar or uneven in nature. Signs have  [ Read More ]

Importance of a Video Animation

Posted by Ben Johnson on April - 30 - 2013

You cannot express or educate everything in plain words even if you want to. The year was 1928 when Mickey Mouse, a one of a kind animation that was created by Walt Disney and Ub Iwerks was to fascinate children, but now animations are all in a new phase of development process. An animation is  [ Read More ]

Killing a Toyota – Not That Easy!

Posted by Ben Johnson on October - 2 - 2012

The colors used in Toyota’s logo are mostly in a combination of red, white and metallic silver, representing the strength and smoothness of the company with a refined look.

Daily Doze of Logo`s Part I

Posted by Ben Johnson on September - 3 - 2012

Have you ever given it a thought that why every brand has a “LOGO” when you go to a grocery store or a service provider and in a blink of an eye you get to know the product or service? There are two logics behind it.

Refresh your business and make it more viable

Posted by Ben Johnson on July - 11 - 2012

The world is ever changing and the business world acts in the same manner. Keeping a business up to date is not an easy task, because it might be possible that the plan you launch today may not work tomorrow. There are various elements like sales targets, marketing strategies, cash flows of a business that mostly change within a year’s time depending on the market trends.

Successful Logo Redesigns Part I

Posted by Ben Johnson on June - 11 - 2012

As competition grows more and more in the market for various fast moving consumer goods, high involvement brands and service industries, the need for companies to redesign their logos after a period of time not necessarily defined has emerged in order to establish a fresh image in the minds of customers. With a gigantic number of companies in the market today, most of the businesses have to redesign their logo’s adding a little more to their identity.

Five Questions to Ask Before Overhauling Your Company Logo

Posted by Ben Johnson on May - 9 - 2012

Re-branding your company’s logo should be one of the most carefully thought-out decisions you ever make for your business. Hastily adopting a new logo can be disastrous to your image and may literally cost you a significant percentage of your customers. On the other hand, a smart re-branding can generate new revenue and open markets you’d struggled to break into with your old concept.

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