Case Studies
Logo Design Review: Wikipedia
Everybody is quite familiar with Wikipedia, the world’s largest online resource for content about everything. On January 15, 2001 when it was officially launched, the founder Jimmy Wales used the American flag “Old Glory” as its logo; but it turned out to be a bad idea and attracted widespread criticism.
People called it “Ethno centric” biased [...]
Origins of Twitter Logo
We are sorry to announce that the bird we all love and recognize is not Twitter’s official logo. Yet, still we see the bird everywhere representing twitter. Just to clarify things, this is twitter’s official logo:
So where did the bird come from?
The story of Twitter bird begins when someone at Twitter spotted an illustration of [...]
Case Study of Volkswagen Logo: From 1939 to Present Day
I am sure many of you out there would be interested to know about how famous logos of successful companies evolve with time. What are the factors that lead companies to redesign their logos?
For your interest here I have taken the case study of the largest automobile brand with respect to sales volume – Volkswagen.
Let [...]
Impact of Your Business Logo on Social Media Marketing
Importance of social media is already known by many. Especially, small business owners put extra efforts to become visible and recognizable among the competition online. However, with many other marketing activities, a unique business logo could be used in different ways to maximize the benefits of marketing over social media. In this article I am [...]
