No one understands the significance of a Logo design more than financial institutions. Especially, large financial organizations pay special attention to their brand image and corporate identity. In this blog post we decided to look at some famous logos from banking and finance sector and describe the common elements of style in these logo designs.
Bank of America is one of the major banks in the United States of America. Brand union is the company that designed this current visual identity for Bank of America. According to them the logo represents the landscape of America and the financial landscape. The movement of the red and blue stripes suggests progress and the promising future ahead. The combination of stripes also represents the communities across the globe collaborating for a better future. The colors Blue and Red represent the American flag.
Citi Bank’s current logo was designed by Paula Scher and was unveiled on February 13, 2007. The red curve above Citi represents Umbrella where “T” in citi serves as the handle for the umbrella. This umbrella represents traveler’s insurance cover. The two “I” act as strong pillars supporting the umbrella that provides shade or cover. The “C” represents the globe cut from corner.
With the assets of USD $2 trillion it is one of the largest and the most influential financial institution in the world. The logo design for JPMorgan represents the elegance, power, authority and sensibility. It already has the largest market capitalization in the world what else they need to put authority in their logo. This logo is one of the finest examples of simple logo design with elegance and style and it still gives you the sense of authority and confident.
This is the logo design of Barclays one of the most commonly known and oldest financial institutions operating today. The Eagle you see in this logo is part of their emblem since last three centuries. Despite the controversy that emerged in recent past about the Eagle in the logo. Some people protested that the eagle in the logo has Nazi connotations. According to many brand experts this should worry Barclays, even though their logo is older than the Nazi period but still they should consider rebranding it.
Conclusion:
We can add more logo designs from other major financial institutes but the above examples are enough to gather some important points about brand identity for banking and financial sector. Despite the free market economy and the global business operations you can see patriotism in these logos representing the flags of their originating countries. Also notice the symbolism in Citi, Bank of America and Barclays logo designs. Another common element is the elegance, authority and confidence that is reflected by the use of typography.
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