Contemporary search engine optimization is totally different as it was before. Search engines continuously change their algorithms to come up with more accurate and natural results. That is why experts have been emphasizing to build natural link, called Link bait, for higher ranking in search engines.
What is link bating actually, simple definition could be “It is technique to gain popularity of your website. when you do something great for the people through your content; in return they talk about you, thus you get a link for your website.”
Ideas for link baiting are never ending. It’s as easy as to come in your mind within few minutes, and as difficult as you need more than a year to come with the idea. But, here I am mentioning some ideas which are proven to be the best of all time.
Content
Your content is the king if it’s unique. Do write something which is never written before. Something within your expertise that makes people naturally link back to you.
Widget
Widget or plug-in is a simple piece of code when embedded to any HTML based website, comes with something useful. For instance, MyBlogLog doing the same by providing embedded code for the websites. The same way, you can create useful widgets for your visitors.
Contest
Run a contest, poll, or anything that can create interest of your reader to take part. Uniquely designed contest will spark interest and come up with potential link bait.
Controversy
Controversy creates interest, so do something that creates interest of the people around. Go against the current trends and write something that comes with controversy. Current events, politics, business and technology could be the best topics to choose from. Point out defects in any system or in a new piece of technology.
Free stuff
Offer something free or discounted for your visitors, or even you can send email with discount offer to the bloggers of the same niche for their readers. Hence, that will certainly work to get the link back to your website.
Interview
Conduct interview of expert in shape of article, vodcast or podcast. Expert advices are always valuable and appreciated by the people.
But the most important thing you should do is to publicize you website, let people know about your work, go to social media and allow people to come to you for reading the stuff you’ve created for them.
Cool looking website, might I ask you what template you are using and how much it costs? I have been using free ones but cannot locate one that I actually like.