Logo is an indomitable tool for marketing. Establishing the identity of an organization in the industry is the foremost of all its tasks. You might have seen few logos that have similar characters or look like a complete copy of one another, have you ever thought the reason behind it? There are many claims being  [ Read More ]

Logos are identities for organizations but do you think that they are limited to the business world only? If yes, then let me clear the dust and broaden up your vision in this domain because… My dear readers! Logos are tools used for recognition and everyone everywhere needs recognition, no matter which fields he/she belongs  [ Read More ]

You must have seen thousands of articles describing the importance of logo for establishing the identity of a brand, augmenting its process of recognition, speeding up its marketing and what not.. But have you ever studied the evolution of any brand and its logo with this perspective just for the sake of an example? If  [ Read More ]

The deep blue sky and the chilling cold season with record breaking snow fall, all are asking for highly scrumptious and mouth watering food and why not? When we are in such an eventful time of the year, occupied with the celebrations of New Year, the temptation for food is at its peak and don’t  [ Read More ]

Perfect launch at perfect time… A profoundly theme based logo synchronized with the motto of Olympic Games and merged with the culture of the host city “Rio de Janeiro” was launched on New Year’s Eve, Dec 31, 2010 at Copacabana beach. The organizers chose a perfect time and place for its launch as millions of  [ Read More ]