Posted on July 2nd, 2009 by Scott
Even in the best of economic times running a business - successfully - is a very challenging task. If you want your business to succeed over the long term it is important that you stay on the cutting edge of things. What may have worked well for your business in the past may not be well suited to the marketplace that exists today or be at all appropriate for what the future may hold in store.
The logo that you have designed and utilize for your business is an important aspect of making sure that your business venture maintains a cutting edge approach to keeping ahead of the competition. With this in mind, at this juncture in history it is important that you have a basic appreciation of the primary differences between traditional and Web 2.0 logo designs. Through this article you are provided a general and yet essential overview of traditional versus Web 2.0 logo designs.
A Primer on Web 2.0
The reality is that there are a variety of different definitions applied to the concept of Web 2.0. However, this that said there is some general agreement on defining Web 2.0 as being the next or second generation of web design and development. (In fairness, there are some experts who dismiss the concept of Web 2.0 outright - although they are in a minority. But, even these pros agreed that there are changes taking place in regard to what were the traditional web design and development techniques and practices and what many people are not calling Web 2.0.
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Filed under: Logo Articles
Posted on June 30th, 2009 by Scott
The very first branding activity a business owner usually does is to get a logo for his company. For this, he searches for any suitable designer who can design a perfect logo for him. Internet has made it easy to find any suitable designer, but the problem is that how to evaluate and compare among available alternatives.
People usually hire a freelance logo designer or an online custom logo design company. There are several advantages and disadvantages of hiring any of them, but better option is to hire one that has more advantages than disadvantages. Thus, we will see the difference between freelance logo designers and online design companies, which certainly helps you to choose a suitable designer for your business.
| Freelance Logo Designer |
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Online Logo Design Companies |
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| They are very cost effective. |
COST |
Online design companies are also very cost effective according to the package you select. |
| Usually you find amateurs who don’t have enough expertise in graphic designing. However, professional designers are also available but they are very few. |
EXPERTISE |
Online logo design companies hire professional and expert designers, who already have reasonable background in logo and graphic designing. |
| Freelance designers are home based people. There are chances that they may disappear in between your logo design project. Moreover, you can’t take legal action against them if you come under the trademark infringement, because they don’t provide you their physical location. |
CREDIBILITY |
They are registered companies and provide you their physical address when you visit their website. Therefore they can’t runaway in between the project. You can find them anytime even after your project has been finished. |
| If you have chosen to work with any freelance designer, just keep in mind that only one designer will be working on your project; therefore you can’t get enough creativity and freshness with single mind. |
CREATIVITY |
These design companies have many designers who work together with your single project; therefore you can find high level of creativity in their designs. |
| Freelance designers provide you several numbers of initial concepts. |
NUMBER OF CONCEPTS |
They also provide you several numbers of initial design concepts depending on the package you select. |
| They provide you minimum turnaround time as compared to other design companies. |
TURNAROUND TIME |
Online logo design companies provide minimum as well as fixed turnaround time, and deliver your work at the promised time. |
| There is no customer support in case of freelancers. |
CUSTOMER SUPPORT |
24/7 customer support services provided by the online design companies through every available channel. |
Conclusion Read more…
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Filed under: Logo Articles
Posted on June 25th, 2009 by Scott
A normal person has a difficult time knowing what he should pay someone for designing a logo for his business. Some people think thousands of dollars are fine, whereas some will consider this is too much for a logo. There are actually several factors which determine the worth of your business logo. In this article we will discuss about the basic factors, which influence the cost of designing a logo.
- Price is often considered first while going for a logo design. It is fine if you go for a cheap logo design, but think before how much importance a logo can have for your business. Your logo is going to be placed on the mediums like stationary, website, promotional material and so on. These marketing collaterals make your customer comes into contact with you and builds an image about your company.
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Filed under: Logo Articles
Posted on June 19th, 2009 by Scott
When you first visit the website of any logo design company, you see different terminologies with different logo design packages. As a normal business owner, you may not have clear understanding what these terminologies tell you.
Understanding of these terminologies is highly essential; otherwise you may end-up with asking for money back for not fulfilling what you read and understand.
Image by LogoInn.com
Initial Logo Design Concepts – It is actually first logo design drafts, after you provide information about your business and idea of your logo. Number of initial concepts depends on the package you select. Higher the package, the more logo concepts you will get.
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Filed under: Logo Articles
Posted on June 18th, 2009 by Scott
IREP NETWORK just published the interview of Ben Johnson, Marketing and Business Development Manager, at Logo Inn. IREP interviewed him about the “Need of a logo for small home based business”.
IREP NETWORK is committed to provide unique and affordable services that help other entrepreneurs in building their home businesses.
On behalf of Logo Inn, I would like to thank the owners, Linda Stacy and Webb Stacy, for sincere consideration.
Click here for interview
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Filed under: LogoInn News
Posted on June 13th, 2009 by Scott
In contemporary times, whether you do marketing and branding traditionally or digitally, one of the most important tasks is to get a logo for this purpose. Naturally, you like to have a logo which is not only attractive but also helps you to stand out in a crowd of competitors. But when the time of logo designing comes, business owners and entrepreneurs usually do three most common mistakes. These mistakes eventually develop the wrong image of the company in the eye of a consumer and business has to face decline in term of sales and revenue.
Let’s see what these mistakes are: Read more…
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Filed under: Logo Articles
Posted on June 5th, 2009 by Scott
Colors are taken as the major consideration in branding of any kind. Whether you operate a small business or run any large organization, selection of colors for business or product/service comes out as one of the most significant task for overall look and appearance.
You need to keep in mind while selecting a color scheme for your branding is to ensure that you have a clear understanding of your business. The reality however is that whatever color you select should appropriately suited to the products or services you are going to develop.
Moreover, with all this in mind, you also need to understand the niche or target market in which you are going to market your product or service. Therefore, you need to consider the associated color scheme that will allow your business to make a strong and lasting connection to the market niche in which you think your business will best operate.
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Filed under: Logo Articles
Posted on May 21st, 2009 by Scott
While surfing through a blog named Blogging Experiment, which provide people tips and tricks on how make money blogging, I found a wonderful post on 5 linkbait ideas any blog can use. After reading the post I thought this article would certainly help my readers who are optimizing their blogs for search engines. So here is the link http://bloggingexperiment.com/archives/5-linkbait-ideas-any-blog-can-use.php
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Filed under: Uncategorized
Posted on May 20th, 2009 by Scott
Who can deny the importance of a business card, even in this era where everything is digitized. A business card is your first impression to your prospective customer, which may become long-lasting if it is designed well. Well-designed and attractive business cards express professionalism that can click the viewer’s mind in one go. But stop! The following 8 mistakes in your business card can ruin your overall business image and can make the prospect to throw it in a trash can instead of having a business relationship.
Using a business card template
The most common mistake which is mostly done by the businesses, while designing their business cards, is the use of ready-made business card templates. Business card templates are quick and easy way to create a business card. However, the problem is, business card template cannot give a feel of uniqueness to your card. This lack of uniqueness may harm your business image, and people may perceive your business as “just another business venture”. So avoid this mistake and always keep check while your designer designs your business card. Read more…
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Filed under: Logo Articles
